Translating your menu into seven languages, detailed descriptions of the flavors and a solemn promise that the cakes are delicious are one way to do it. But it is a lot easier to tell a story of a thousand words with one good photograph. Your social networks and webpages are for many customers the first real contact with your brand. No matter where they found out about you, everyone will want to see for themselves what you offer. So why not take advantage of that, show a bit off and earn the customer's trust even before they step foot into your shop?